About Sarah Varughese

Brand Copywriter

I believe great marketing is a purposeful blend of visuals, verbal, and vibe—because when your brand voice authentically sounds like you, it creates an open door for connection. With over a decade of experience as a creative educator and visual branding strategist, I know how to blend heart with hook and make messages matter.

I’m a total word nerd who studies the psychology of language and how it shapes perception—but at the end of the day, it’s all about resonance. The right words don’t just sell; they spark conversations, improve SEO, and give people a preview of what it’s like to work with you.

I’m fluent in metaphors, because let’s be honest: sometimes industry jargon flies way too high over our clients’ heads. Analogies and metaphors bring ideas back down to earth where they belong—clear, relatable, and ready to connect.

When I’m not writing brand copy that feels like a warm handshake, I’m usually up early wandering a wooded trail, hiding tiny dinosaurs in unexpected places, and proudly carrying my membership card to the “believes six impossible things before breakfast” club.